Marketplace & Counterfeit Removal
Ayatii finds counterfeit and infringing product listings on e-commerce marketplaces, classified sites and social shops, then reports them through each platform's brand protection process. The aim is to keep fake goods away from your customers and your reputation intact.
METHODOLOGY
Our Marketplace Enforcement Methodology
Counterfeit sellers list thousands of products and change names often. The four steps below give structure to a problem that otherwise feels endless.
Brand Briefing
We gather your trademarks, product ranges, official sellers, price bands and the details that separate genuine items from fakes. This forms the reference reviewers use for every listing.
Listing Discovery
We search marketplaces and social shops by brand names, product codes, image matches and common misspellings. Results are grouped by seller so patterns become visible.
Review and Report
Reviewers assess each listing against your reference and prepare the brand-owner report the platform requires. Evidence includes captured pages, seller information and the reason the listing infringes.
Seller Tracking
We follow the outcome of each report and track sellers who return under new names. Repeat offenders are flagged for stronger action, which you may wish to pursue with your counsel.
SERVICES
Our Marketplace & Counterfeit Removal Services
Counterfeits reach buyers in several ways, so the service is organized around the three that brand owners raise most often.
DELIVERABLES
What Is Included in Marketplace Counterfeit Removal
You receive records you can use internally and with platforms. These are the five items in a standard engagement.
WHY US
Why Choose Ayatii for Counterfeit Removal
Ayatii is a Dubai-based anti-piracy and brand protection company. For marketplace work, four qualities define how we operate.
Review Before Reporting
Reporting a genuine item by mistake can harm relations with sellers and platforms. Every listing is checked against your product reference before it is submitted.
Seller-Level View
Instead of treating each listing as an isolated case, we group them by seller and pattern, which shows which operators are worth the most attention.
Broad Platform Coverage
We cover large e-commerce platforms, social shops and regional classified sites, since counterfeiters move to wherever enforcement is weakest.
Practical Handover to Counsel
Evidence is organized so that your lawyers can use it directly if a seller needs more than a platform report.
ABOUT COUNTERFEITS
About Marketplace Counterfeiting
Marketplace counterfeiting is the sale of fake or unauthorized goods under a genuine brand's name through online platforms. Listings may copy product photos, brand logos and descriptions so closely that buyers cannot tell them apart.
Platforms allow sellers to list quickly, and counterfeiters take advantage by opening many accounts and relisting after removals. Buyers who receive a poor product often blame the brand, so the damage goes beyond lost sales.
Brand owners can report listings to marketplaces using their trademark or copyright rights. Results depend on clear evidence, consistent reporting and attention to the sellers who return, which is why monitoring and follow-up matter as much as the initial report.
Common Marketplace Problems for Brands
- Counterfeit goods: products that imitate your brand and are sold as genuine or as lookalikes.
- Stolen imagery: listings that use your product photos and descriptions to sell something else.
- Unauthorized sellers: resellers outside your distribution network who may sell altered, expired or diverted goods.
- Keyword hijacking: listings that use your brand name in titles and tags to attract traffic.
- Social shop sellers: accounts that advertise fakes through posts and direct messages instead of formal listings.
Counterfeit sellers rarely stop after one removal, so steady monitoring is what keeps listings from returning.
WHO IT APPLIES TO
Who Needs Marketplace & Counterfeit Removal
Any brand with a recognizable name and physical or digital goods can be copied. These groups ask for help most often.
RELATED SERVICES
Protection Beyond Marketplaces
Counterfeit sales often involve fake accounts, social media promotion and wider intelligence on who is behind them. Ayatii covers impersonation, social takedowns and reporting, so related problems can be handled together.
Frequently asked questions
Can you remove counterfeit listings from major marketplaces?
We report them through each marketplace's brand protection or notice process, and many are removed when the evidence is clear. Outcomes are decided by the platform, so we cannot promise any single removal, but we track results and follow up on rejected cases.
Do we need to be in a marketplace brand registry?
Some platforms offer faster tools to registered brand owners. We can explain which programmes exist for your trademarks and help with the information you need to provide, though registration remains in your name.
How do you tell fakes from genuine resale?
We rely on your product guide, your authorized seller list and the listing details. Where a case is unclear, such as a grey-market item, we bring it to you rather than reporting it on our own.
Can you help with sellers who keep coming back?
We track them and record how they operate, which strengthens repeat reports. If more action is justified, we can supply the evidence for your counsel to consider.
Do you buy sample products?
Test purchases can be part of a case when you and your counsel decide they are useful. We discuss this separately because it depends on the products, the seller and local rules.
